We are delighted to announce that international couture and design house ELSA FAIRY, founded by Ukrainian-born, Florida-based designer Iryna Mykytiuk, will unveil its new collection ADOrable SS2027 at Paris Fashion Days, taking place on October 1, 2026, at Hôtel Le Marois.
A new couture collection by designer Iryna Mykytiuk explores the poetry of growing up through sculptural silhouettes, floral craftsmanship and a dreamlike palette. Created after more than a decade of Mykytiuk’s work in couture, ADOrable is a deeply personal reflection on girlhood, transformation and the extraordinary speed at which children grow into their own personalities. For this collection, Mykytiuk turns that fleeting moment of childhood into couture.
Sculptural skirts and architectural volumes form the foundation of the collection, softened by intricate floral lace, dimensional embellishment and delicate layers of fabric. Powder blue, blush pink and luminous pastel tones create an almost dreamlike visual language, while dramatic proportions bring strength and presence to traditionally romantic elements.
The result is a collection built around contrasts: structure and softness, innocence and confidence, fantasy and craftsmanship. Designed for girls from five to fifteen years old, ADOrable follows different stages of growing up—not by defining age, but by celebrating the individuality that begins to emerge with it.
“For more than ten years, I have watched girls grow with ELSA FAIRY. I see how quickly they change—how a little girl discovers the runway, learns how to move in front of the camera, develops confidence and begins to understand her own individuality. ADOrable was born from those moments. The dresses grow with their dreams.”
— Iryna Mykytiuk, Founder & Creative Director of ELSA FAIRY
TEN YEARS OF COUTURE. A NEW CHAPTER.
For Mykytiuk, the creative process has always extended beyond the finished gown. Behind every ELSA FAIRY silhouette is an atelier story: sketches, fabric, fittings, construction, hand-finished details, experimentation and the collective work of a team transforming an idea into couture. That process becomes an important part of the identity of ADOrable.
The collection brings traditional couture craftsmanship into conversation with a youthful, contemporary spirit. Voluminous skirts are engineered to create movement and presence, while floral motifs appear almost as if they are growing across the garments—turning each look into its own composition. At the center of it all is the girl wearing the dress.
“I don’t want to create only a beautiful dress,” says Mykytiuk. “I want to create the feeling a girl remembers when she wears it.”
Email: Elsa.fairydresses@gmail.com
Website: www.elsafairydresses.com
Instagram: @elsafairy_official