We are proud to announce Erlea as the official Beauty Partner of Paris Fashion Days on October 03, 2025 in the legendary Hôtel Plaza Athénée.
The story of Erlea begins in the 1960s with the grandmother of sisters Elen and Rima Tadevosyan, founders of the brand. A passionate traveler, she discovered during a journey to India the nourishing power of coconut oil, recommended to her by a wise local. From that moment on, her hair grew long, radiant, and resilient—an essential part of her stage presence as a solo dancer at the Armenian Dance Academy.
Back home, she turned to the rose gardens she lovingly cultivated, creating her own rose oil as a natural elixir for the body. This family treasure has been preserved through the decades and remains a symbol of heritage, beauty, and wellbeing.
Inspired by her legacy, Elen and Rima Tadevosyan founded Erlea to carry this tradition into the present day. The brand crafts sustainable, eco-conscious products made from organic honey and beeswax of their own production, along with rare botanical oils and natural extracts. Each creation is a tribute to nature, family history, and the timeless pursuit of beauty.
OUR VALUES
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FRAGRANCE – Indulge your senses with the captivating essence of our natural fragrances, crafted from the finest botanical extracts and essential oils.
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QUALITY – Quality is not just a promise but a guarantee. We strive to surpass expectations, offering you more than just products – a truly elevated self-care journey.
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CRUELTY-FREE – Kindness in action. We embrace a cruelty-free lifestyle.
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NO – Our products are formulated without GMOs, parabens, dairy products, dyes, and other harmful chemicals.
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NATURAL & SUSTAINABLE – Carefully formulated with pure natural ingredients to nourish and pamper your body and mind. Sustainable solutions for a Better World.
Our products are so safe that they are even recommended and encouraged for pregnant women to use, in order to prevent stretch marks. They are enriched with powerful ingredients.