We are delighted to announce the participation of by Vel at Paris Fashion Days, taking place on 7 March 2026 during Paris Fashion Week at the Hôtel Le Marois.
by Vel is a Ukrainian children’s and teen fashion brand founded by two sisters in 2019. At the heart of the brand lives the story of a little girl- the one who exists in each of us. She dreams without limits, finds beauty in the smallest details, and bravely expresses her true self. Through every collection, we aim to capture this feeling- at any age.
This new season continues the signature Secret Garden line, opening a new chapter-Alice Through the Looking Glass. It is a journey into a world of reflections, imagination, and inner freedom, where reality blends seamlessly with fantasy.
The collection introduces unconventional shapes, airy flowing dresses, and sculptural silhouettes that create a sense of movement and lightness. We revisit colors from our earliest collections -now reimagined in a contemporary way. These shades symbolize the brightest and most cherished dreams- the ones that live deep within.
We don’t define by Vel as couture children’s fashion — it is a style created by us. A unique aesthetic born from the fusion of childhood emotions, boldness, tenderness, and play.
by Vel is a space where you are free to be yourself. Where dreaming is allowed. Where you can feel, see, and express your authenticity. Secret Garden is more than a collection — it is a reminder of the little girl inside who knows that magic exists, as long as you allow it to.\
