ELSA FAIRY is a couture and design house dedicated to children’s fashion, specializing in exquisite evening gowns and custom pageant dresses for galas, red carpet appearances, and special holiday occasions. Founded by designer Iryna Mykytiuk, the brand embodies elegance, imagination, and artistic expression through its luxurious, handcrafted pieces.
ELSA FAIRY, born in Ukraine and based in Florida (USA) proudly serves a global clientele, designing exclusive garments for performers, models, singers, artists, and pageant stars. Even in the face of adversity, including the challenges of war, the brand remains resilient. The entire ELSA FAIRY team continues its work in Ukraine, driven by a shared mission to create dresses that inspire joy, confidence, and beauty for every personality who wears them.
For over eight years, ELSA FAIRY has brought to life more than 1,000 unique creations, telling individual stories through the art of couture. At the heart of its creative identity is the Gala Gown & Couture evening gown collection—featuring over 75 unique designs—which has become a cornerstone of the brand’s artistic direction.
A New Chapter: The Swan Collection
In a bold new chapter, the ELSA FAIRY team and Iryna Mykytiuk, designer and owner, has expanded beyond children’s couture, stepping into the world of adult fashion with the launch of The Swan – Exclusive Gowns. This sophisticated line reflects the brand’s signature elegance while embracing a more mature, high-fashion aesthetic. The debut collection made a stunning entrance at Art Basel in Miami, USA, 2024, captivating audiences with its sculptural silhouettes and couture craftsmanship. Building on this momentum, the brand unveiled its second collection, The Swan — New Chapter, on the runway at Miami Swim Week 2025, marking a significant evolution in the ELSA FAIRY design story.
ELSA FAIRY has showcased its collections in major fashion capitals and cultural hubs around the world, including New York, Paris, Milan, Los Angeles, Dubai, Miami, Orlando, Rome, Tbilisi, Iași, Odesa, Kyiv, and Lviv — presenting both children’s and adult lines on the runways of prestigious events.
With every gown, ELSA FAIRY continues to celebrate the magic of the elegance and the power of storytelling through fashion. Rooted in creativity, resilience, and a deep respect for craftsmanship, the brand remains committed to inspiring young talent and creating unforgettable moments on and off the runway. As ELSA FAIRY enters a bold new chapter with The Swan collection, the vision expands—but the heart remains the same: to bring beauty, confidence, and wonder to every stage the brand touches.
Awards & Recognition
- National Award “Breakthrough of the Year 2020” – awarded by the Ukrainian Fashion Association (based on the official industry ranking). Kyiv, Ukraine, 2019
- Best Designer of the Year 2023 – awarded by International Fashion Week Dubai. 2023.
Media Features & Global Broadcast
Designer Iryna Mykytiuk and the brand ELSA FAIRY have been featured in numerous leading fashion publications. Recognized as one of “10 Most Spectacular Designers” by ELLE Serbia, Mykytiuk and her couture creations were also spotlighted in Harper’s Bazaar, L’Officiel Baltic, Marie Claire, Fashion Week Online, Ukrainian Fashion, among others. These features praised the brand’s refined artistry, emotional storytelling, and rising presence on the global fashion stage.
ELSA FAIRY’s fashion showcases, along with the rising recognition of designer Iryna Mykytiuk, have been broadcast internationally on major fashion media platforms, reaching global audiences through channels such as Fashion Channel Milano, FF Channel, Fashion Feed, and others — highlighting the brand’s unique aesthetic and growing influence in the world.