Where couture blooms.
ELSA FAIRY will present its new couture collection “FLEUR” during Paris Fashion Week in two exclusive runway shows on March 6 at the iconic InterContinental Paris Le Grandand on March 7, 2026 at the prestigious Hôtel Le Marois.
Inspired by the delicate strength of petals and the sculptural beauty of blossoms, FLEUR transforms flowers into architectural couture statements. Each gown captures the essence of a bloom in motion — unfolding, dramatic, and alive.
The collection features voluminous silhouettes, hand-crafted floral applications, oversized sculptural roses, and layered textures that echo the organic rhythm of nature. From soft lavender compositions to luminous pink and ethereal blue creations, every piece is designed as a couture bouquet — bold yet refined.
Designer Iryna Mykytiuk, founder of ELSA FAIRY, describes the collection as a tribute to feminine evolution:
“A flower is both delicate and powerful. FLEUR is about growth, transformation, and quiet strength expressed through couture.”
Presented during Paris Fashion Days, the runway show highlights ELSA FAIRY’s signature craftsmanship — dramatic volume, meticulous detailing, and emotional storytelling through design. The collection balances fantasy with structure, softness with precision, creating unforgettable silhouettes made for gala moments, editorial features, and couture showcases.
Set against the elegance and international atmosphere of Paris, FLEUR blossoms as a celebration of artistry, imagination, and modern couture expression.
About ELSA FAIRY
ELSA FAIRY is an international couture fashion house renowned for its handcrafted evening gowns and statement designs. Celebrated for sculptural silhouettes, refined craftsmanship, and emotional storytelling, the brand has showcased its collections across leading global fashion capitals and continues to redefine modern couture with strength and elegance.