More than a collection, “Simbolo Cuadra” marks the beginning of a new personal and professional chapter. After 25 years of experience in the fashion industry, this runway presentation becomes a symbol of maturity, consolidation, and rebirth.
The collection embodies a renewed identity — a profound emotion that blends feminine and masculine elements to reflect the stage of life I’m in and the direction I’m heading. Through noble leathers, fluid silks, and hand-stitched lace, “Simbolo Cuadra” maps out an inner and creative evolution.
Each “cuadra” (block) represents a segment of my journey — a lived experience now transformed into design. This work features 20 timeless pieces crafted from haute couture fabrics including jacquards, embroidery, mesh, and artisanal details. It pays tribute to the powerful women who have inspired me, combining strength, elegance, and sophistication in every silhouette.
The collection also honors craftsmanship in every boot, every silk thread, and every hand-sewn pearl. It is a testament to the precision and delicacy of the trade — where fashion is not just worn, but felt, remembered, and lived.
“Simbolo Cuadra” narrates an emotional journey that begins with the nostalgic glamour of Paris — my eternal source of inspiration — and projects itself into the future with bold, grounded vision. It is a dialogue between opposites: the solidity of a masculine step interwoven with the grace of a feminine dress. Here, gender is not in opposition — it is harmony.
On October 3, 2025, at the iconic Hotel Plaza Athénée in Paris, I will unveil this chapter of authenticity and creative fulfillment. Like a well-drawn block, this collection defines the contours of who I am today and where I am going next.
“Simbolo Cuadra” is the witness to my evolution. It is the signature of a woman who speaks through fabric, who leaves her mark in every dress, every pearl, every fragrance. I am Jasive, because I designed myself to be.
Today, Jasive Atelier writes a new story for haute couture. This is my legacy, and I build it every day.
Simbolo Cuadra is my new version.
JASIVE FERNÁNDEZ
Business Executive | Creative Director
25 years in the fashion industry | Recognized by Forbes as one of the Top 5 Designers at Paris Fashion Week SS25
- Founder & Designer of Jasive Atelier, bringing contemporary Haute Couture fashion to renowned international platforms such as:
- Paris Fashion Week
- New York Fashion Week
- London Fashion Week
- Vancouver Fashion Week
- Milan Fashion Week
- Denver Latin Fashion Week
- Expo Dubai 2020
Comprehensive expertise: creative direction, design, sourcing and production, visual merchandising, customer experience, sales, retail and e-commerce, supplier management, communication and pricing, market analysis, and runway production.
- Creative Director of the Spanish brand Dolores Promesas.
- Partner and International Director at Niza Spain, leading expansion strategies across Europe,Asia, Arab countries, and the United States.
- Founder of Shepreneur: community, platform, and consulting initiative for women entrepreneurship development and professional growth.
- University professor in business subjects, mentor, and speaker.
- Author of the book ‘From Fear to Fashion Week’.
Academic Background:
- Bachelor’s Degree in Business Administration and MBA in Senior Management fromTecnológico de Monterrey (ITESM).
- Specialized in Digital Marketing, Communication, and Public Relations.
- Certified as a customer service consultant.
Social Media: @jasive.fernandez @jasive.atelier @cuadralifestyle
Websites:
www.jasive.com
www.cuadra.com.mx
www.jasivefernandez.com
www.jasive.com
www.mexicomoda.com