Kharchi was born 25 years ago in one of Georgia’s most beautiful regions — Samegrelo. In this sun-drenched land where colors blend naturally, the idea of fashion as a language emerged. A language not of words, but of warmth, light, and presence — the language of the sun.
Kharchi is a sun-carrying brand, known for its bold, unconventional color palettes, strong identity, and distinct visual codes. Every piece is more than clothing — it is a statement, a dialogue between the self and the world. And that dialogue radiates like the sun: it warms, dazzles, reflects, and lingers in memory.
Kharchi creates the fashion of the future — sustainable, timeless, and free-spirited.
Over 25 years, the brand has showcased collections in Georgia, Paris, Milan, Kazakhstan, Spain, Latvia, Cannes, and Nice, with iconic photoshoots held in Monaco, Verona, and Venice.
Kharchi is fashion as a story. Fashion as light.
It has already built a worthy legacy — and this is just the beginning.
Designer: @sofia_kharchi
Fashion Partner: @georgiafashionweek_official