ELSA FAIRY presented “FLEUR” during Paris Fashion Days

10.03.2026

ELSA FAIRY presented the couture collection FLEUR, an ode to the delicate strength and sculptural beauty of flowers. Inspired by the poetic transformation of petals in bloom, the collection reimagines floral forms through the language of haute couture.

Voluminous silhouettes, cascading layers, and hand-crafted floral applications unfold like living blossoms, while oversized sculptural roses and intricate textures capture the organic rhythm of nature.

The palette moves through soft lavender, luminous pink, and ethereal blue tones, creating gowns that resemble couture bouquets — bold in volume yet refined in detail. Designer and founder Iryna Mykytiuk describes the collection as a tribute to feminine evolution: “A flower is both delicate and powerful. FLEUR is about growth, transformation, and quiet strength expressed through couture.”

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