We are proud to announce Erlea as an honored nominee at the Paris Fashion Awards in the category Best Beauty Products, celebrating the brand’s dedication to natural excellence, innovation, and conscious beauty.
Founded by sisters Elen and Rima Tadevosyan, Erlea carries a legacy that began in the 1960s with their grandmother — a passionate traveler and solo dancer at the Armenian Dance Academy. During her journey to India, she discovered the nourishing power of coconut oil, while at home she cultivated rose gardens and created her own rose oil — a family treasure that has been preserved through generations.
Today, Erlea transforms this heritage into modern self-care, crafting eco-conscious products from organic honey, beeswax, rare botanical oils, and natural extracts. Each creation is a tribute to nature, family, and timeless beauty.
OUR VALUES
Fragrance – Indulge your senses with the captivating essence of our natural fragrances, crafted from the finest botanical extracts and essential oils.
Quality – Quality is not just a promise but a guarantee. We strive to surpass expectations, offering you more than just products – a truly elevated self-care journey.
Cruelty-Free – Kindness in action. We embrace a cruelty-free lifestyle.
NO – Our products are formulated without GMOs, parabens, dairy products, dyes, and other harmful chemicals.
Natural & Sustainable – Carefully formulated with pure natural ingredients to nourish and pamper your body and mind. Sustainable solutions for a Better World.
Erlea products are so pure and nourishing that they are even recommended for pregnant women to help prevent stretch marks, enriched with powerful natural ingredients.
Discover the timeless beauty of Erlea.
@erlea.am | erlea.am